Online marketing

Online marketing

Creating quality backlinks is essential for online visibility, credibility, and SEO rankings. [ more ]

Snapchat's Q1 success attributed to increased ad performance and focus on SMBs. [ more ]

Jeff Smith named Epsilon's new CMO after extensive marketing and data roles at various companies.

Publicis Groupe acquires Epsilon, leveraging its PeopleCloud platform for audience management and media planning.

Smith joins Epsilon after noting its potential to address common challenges faced by chief marketers. [ more ]

Short-form and long-form content are both essential for brand success on YouTube in 2024. [ more ]

Toms shifted marketing strategies, exploring diverse channels and new philanthropy models while maintaining focus on conversion and expanding marketing reach. [ more ]

Offering SEO services is a lucrative way to make $10,000 per month with a relatively low startup cost and high demand. [ more ]

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging. [ more ]

Harnessing social media is vital for business growth, aiding in engagement, brand awareness, and sales. [ more ]

Having a strong online presence through eCommerce SEO is essential for attracting organic traffic, converting visitors into customers, and measuring campaign success. [ more ]

Amazon launched Performance+ ad campaign to simplify campaign creation and management by predicting user conversions hourly. [ more ]

Content marketing dates back to 1895 with John Deere's 'The Furrow' magazine, emphasizing providing value to customers over direct advertising. [ more ]

SEO and SEM are evolving with the rise of generative AI and changes in search platforms. [ more ]

Affiliate marketing creates mutually beneficial relationships between brands, individuals, and readers. [ more ]

TV programmers are pushing for more ad spend to reach the rapidly growing Hispanic audience, leveraging platforms like Telemundo and focusing on targeting multicultural Gen Z viewers. [ more ]

Advertising is a multifaceted tool for engaging customers, building awareness, and influencing decisions. [ more ]

Keeping up with SEO trends is essential for maintaining organic visibility and adapting quickly to algorithm updates. [ more ]

Free advertising can help small businesses reach their target audience without incurring costs. [ more ]

E-commerce has revolutionized businesses worldwide, showcasing success stories like Nivetha Muralidharan and Flipkart. [ more ]

Netflix hosted a unique upfront event emphasizing ad tech alongside content to stand out from competitors. [ more ]

Brands faced backlash and pulled ads due to consumer outrage, showing the importance of aligning marketing strategies with consumer expectations. [ more ]

A well-executed product launch is crucial for long-term success. [ more ]

Netflix surprises by launching adtech platform challenging Google & Amazon, aiming for personalized advertising. Stagwell debunks news brand safety myths. P&G shifts to spotlight individual products in Olympic ads. [ more ]

Content marketing builds trust with valuable, non-promotional content, crucial in today's digital landscape. [ more ]