Amazon is reducing low-inventory-level fees for FBA merchants, Walmart uses Roblox for virtual shopping, Meta introduces AI tools for Reels advertisers. [ more ]
Reddit Posts $575 Million Loss Tied to I.P.O. but Also Strong Growth
Reddit reported over $500 million loss due to stock-based compensation post-IPO, but showed strong revenue and user growth, indicating potential in digital advertising. [ more ]
Buy Rating Reaffirmed for Alphabet Amid AI-Driven Ad Strategy Optimism - TipRanks.com
Eric Sheridan reiterated Buy rating on Alphabet Class A due to AI innovation in advertising, driving revenue growth and optimistic financial outlook. [ more ]
After Earnings, Is Alphabet Stock a Buy, a Sell, or Fairly Valued?
Alphabet's accelerating revenue growth, AI investments, and push for efficiency highlight its strong position in digital advertising and cloud services. [ more ]
Publishers' Privacy Sandbox testing enters a 'holding pattern'
Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs - Alphabet (NASDAQ:GOOGL)
Alphabet's AI tools and services highlighted at Google Marketing Live could enhance ad performance and disrupt legacy formats, positioning the company well in digital advertising and streaming video. [ more ]
Inside Google's CTV pitch: A lot of AI and a push to avoid privacy stumbles
Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies. [ more ]
What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger
The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
Data mining is prevalent in today's digital world, impacting privacy by collecting and analyzing vast amounts of personal data for targeted advertising and other influences. [ more ]
Fox and Gordon Ramsay are partnering to launch a digital food and entertainment brand called "Bite," focusing on original digital content and advertising opportunities. [ more ]
Ibotta stock rises as Goldman Sachs, Citi assume coverage By Investing.com
Ibotta (IBTA) is favorably leveraged to long-term growth in digital advertising and grocery sectors, attracting coverage from various analysts.
Price targets range from $103 to $130, with optimistic views on Ibotta's potential to drive significant cash flow and lead in digital promotions. [ more ]
The advertising industry "has stalled" as it faces a cookieless future | MarTech
The digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox. [ more ]
Job Vacancy: Performance Marketing Spezialist (m/w/d) (KI | Startup | Remote | Lernen) // LWB Gruppe | Marketing & Communications Jobs | Berlin Startup Jobs
Performance Marketing is evolving, requiring a blend of creative and technical skills for continuous optimization. [ more ]
Steering CTV Programmatic Toward Trust And Transparency | AdExchanger
CTV ad spend reached $21 billion in 2023, growing 4x in five years. Validation of impressions crucial to tackle fraud and ensure ad dollars translate into outcomes. [ more ]
What Is Performance Marketing? Definition and Beginner's Guide (2024) - Shopify
Performance marketing focuses on measurable results like clicks, leads, and sales, offering a solution to the uncertainty in traditional advertising. [ more ]
Verve Group's ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps - ExchangeWire.com
ATOM 3.0 is an advanced on-device targeting solution for mobile user addressability, offering predictive capabilities without relying on personal identifiers. [ more ]
PATTISON Modernises its Out-of-Home Technology Stack with Broadsign
Broadsign and PATTISON Outdoor Advertising partnered to optimize OOH inventory and revenue opportunities through advanced technology solutions. [ more ]
As Ad Spend Rises, Marketing Budgets Switch To Commerce
Advertising spend in the U.S. is expected to increase by 5.6% to $360 billion, excluding political advertising, with significant growth in digital ad spend. [ more ]
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Digital ad tools by mar-tech startups are crucial, but malvertising poses significant threats exploiting trust and mimicking legitimate brands. [ more ]
Meta advertisers: Glitchy automated system pushing sales down and costs up | MarTech
Marketers are experiencing increased costs and decreased performance on Meta's platforms due to ongoing algorithm issues, prompting considerations of exploring other advertising platforms like Google and TikTok. [ more ]
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Connected TV (CTV) is a rapidly growing sector in digital advertising, attracting advertisers for its combination of big-screen storytelling and digital optimization capabilities. [ more ]
Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase
The appointment of Olly Aulakh as CRO at Opti Digital signifies the company's focus on expanding into new markets and strengthening its position in the digital advertising industry. [ more ]