Shopify1 week agoMarketing16 Popular TikTok Trends To Watch in 2024 - ShopifyTikTok trends are crucial for engagement and brand awareness among Gen Z, [ more ]
Lindsey Gamble3 weeks agoMarketingPinterest Reveals Collages Content Is Driving More Engagement THan Standard Pins - Lindsey GambleCollages on Pinterest drive high engagement, with users 3 times more likely to save collage pins, and nearly 70% of creators being Gen Z. [ more ]
The Drum2 months agoMarketingWhy Krispy Kreme jumped at the chance to collab with PrettyLittleThingKrispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing. [ more ]
Marketing Dive1 month agoMarketingWhy video is key to Roblox's evolving advertising strategyRoblox revenue up 26% in 2023, showing growth. Immersive video ads aim to connect brands with Gen Z audience effectively. [ more ]
Digiday2 months agoMarketingThe Rundown: Why anime is having a marketing moment in 2024Anime is increasingly popular among diverse Gen Z audiences, attracting major brand investments like McDonald's. Anime's accessibility through streaming services like Crunchyroll has contributed to its mainstream success. [ more ]
Lindsey Gamble3 months agoMarketingClaire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey GambleBringing together Gen Z Alphas for creative direction at Claire's. Holistic approach with creator partnerships leads to valuable collaboration. [ more ]