TikTok Studio Is Now the All-In-One Content Creation Platform for Influencers, Managers
The latest TikTok platform, TikTok Studio, offers content creators a comprehensive experience to manage accounts, edit/upload videos, and engage with audiences for brand enhancement. [ more ]
South Africa election 2024: Influencers rally youth to vote
Influencers in South Africa now engage in promoting ideas, philosophy, and political discussions, becoming influential in elections and societal issues. [ more ]
Creators, Influencers Contemplate a TikTok-Free Future - NerdWallet
The future of TikTok in the U.S. is uncertain due to a bipartisan bill that could force the platform's Chinese parent company to sell or face a ban by Jan. 19, 2025. [ more ]
How TikTok influencers can safeguard their incomes amid legislative uncertainty
TikTok influencers are concerned about potential income loss due to legislative changes, emphasizing the need for diversifying and adapting to different platforms. [ more ]
Media Buying Briefing: How influencer agencies are adapting to TikTok's SEO incentives
Influencers on TikTok are focusing on search content strategies due to a new monetization program, but need to balance brand safety and authenticity.
TikTok's rise as a search engine presents opportunities for agencies to tap into Gen Z's search habits and create authentic content for effective engagement. [ more ]
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Taylor Lorenz, tech journalist: The first influencers were women because media did not speak to their interests'
Influencers have transitioned from being famous for having influence to being known as content creators, with the internet playing a crucial role in this transformation. [ more ]
Advertising watchdog calls out former Love Islander over social media posts
The Advertising Standards Authority (ASA) has added influencer Alisha Ghouri to its non-compliance webpage for routinely posting ads without correctly labelling them.
The ASA launched the webpage in 2021 to name influencers who break the rules around disclosing ads and have either failed to provide assurances or reneged on assurances.
If influencers on the non-compliance webpage continue to not label ads, the ASA can take further action, such as warning consumers about the influencer's behavior. [ more ]
Elmo's check-in: Iconic brands and influencer culture create a viral post
Elmo's post on X went viral, with over 200 million views, 18,000 replies, and 58,000 reposts. Many users used memes and visuals to add humor to their replies.
Elmo's post showcases how fictional characters are becoming influencers, leveraging their social media presence to capture public attention. [ more ]
Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows. [ more ]