#logo-design
#logo-design

Graphic design

Puig's radical new logo bucks the trend in fashion branding

The Puig logo breaks the trend of minimalist fashion logos, drawing inspiration from abstract art and the brand's history to bring creativity and human touch. [ more ]

Hubspot

1 day ago

Graphic design

30 Hidden Messages In Logos of Notable Brands

Logos often hold hidden messages and meanings that reveal deep aspects of the brand's values and history. [ more ]

Fast Company

Graphic design

The Canadian Army's new camouflage moose logo comes amid recruiting problems

The Canadian Army introduced a new secondary logo to appeal to a new generation and address recruitment challenges. [ more ]

Creative Bloq

Graphic design

This 7-Eleven logo design detail has got people in a spin

Logos often contain hidden design elements that go unnoticed but contribute to their memorability and iconic status. [ more ]

Creative Bloq

Graphic design

The iconic Kellogg's logo has been turned into a whole nostalgic typeface

Kellogg's iconic logo inspired a new typeface for WK Kellogg Co. [ more ]

Creative Bloq

Graphic design

Er, what just happened to the Coca-Cola logo?

Coca-Cola defaced its logo in Recycle Me campaign to promote recycling through distorted designs of crushed cans. [ more ]

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#rebranding

Creative Bloq

Graphic design

People can't stop laughing at the Canadian Army's new logo design

Communication is crucial in logo design and rebranding to prevent negative public reception. [ more ]

Itsnicethat

5 days ago

Graphic design

Founders' friendly faces stick around in new brand identity for Fritz-Kola

The brand Fritz-Kola retained its iconic logo while introducing new fruity flavors, maintaining a connection to its startup story and visual identity. [ more ]

Creative Bloq

Graphic design

Switzerland Tourism gets logo design down to a tee

Switzerland Tourism rebranding with a 'one brand' approach and a new logo incorporating the Swiss flag cross. [ more ]

Creative Bloq

Graphic design

The best rebrands of the 2010s

Embracing digital first strategies, unique logo design, bold color systems, and quirky ads were key in successful rebrands in the 2010s. [ more ]

Creative Bloq

Graphic design

Fans rejoice as the New York Jets revive their favourite logo design

The New York Jets have reintroduced a logo featuring a jet, appealing to fans' nostalgia and updated with contemporary elements. [ more ]

Creative Bloq

Graphic design

"cheap and nasty" new Massimo Dutti logo is really upsetting people

Fashion brands simplifying and modernizing logos by moving away from cursive styles.

Rebranding decisions can evoke strong negative reactions from customers and impact brand perception. [ more ]

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#brand-identity

Fast Company

4 days ago

Graphic design

Loewe and On's new hybrid logo proves brand rules are meant to be broken

Breaking visual consistency rules for collaborations can lead to successful and unique results. [ more ]

Creative Bloq

Graphic design

The new Umbro logo is a powerful tribute to a 100-year legacy in sport

Umbro celebrates its 100th anniversary with a new logo that honors its legacy and stands out for its pure design. [ more ]

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Graphic design

The meaning behind the super minimalist Deutsche Bank logo

Brands can maintain lasting impact with a timeless logo design. [ more ]

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Graphic design

"Unwarranted and relentless": Baseball team rejects logo design dispute

The importance of creating a logo that embodies the brand's identity is crucial for establishing a memorable image. [ more ]

Creative Bloq

Graphic design

Pepsi finally launches its new logo in stunning global campaign

Pepsi has launched its new brand identity with a global campaign after almost a year since the reveal.

Pepsi's new logo is a blend of modern style and traditional timelessness, evolving its past iconic circular logo. [ more ]

Above the Law

Graphic design

Create a Great Logo: Essential Design Tips for Attorneys

Simplicity is key for successful logo design

Relevance and versatility are essential for impactful logos [ more ]

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#symbolism

Logo Design Love

1 day ago

Graphic design

The World Games 2025 logo | Logo Design Love

The logo for The World Games 2025 was selected through a national contest, highlighting elements like the panda, Chinese knot, arrows, and world representation. [ more ]

Creative Bloq

1 week ago

Graphic design

New Chengdu World Games logo features an adorable hidden optical illusion

The new logo for The World Games 2025 integrates hidden Chinese symbols like the giant panda, hibiscus flower, and Chinese knot, aiming to attract more interest and recognition. [ more ]

Creative Bloq

Graphic design

New LA Clippers logo is an instant classic

The LA Clippers' new logo honors legacy while feeling fresh with a bold design.

The new Clippers logo symbolizes forward momentum with a front-facing clipper ship and references the team's focus and direction. [ more ]

moresymbolism

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Graphic design

The best (and worst) Eurovision logo designs so far

Eurovision logos reflect the event's vibrant legacy and can vary in design, from national symbols to metaphorical meanings. [ more ]

Creative Bloq

Graphic design

The most annoying design trends according to graphic designers

Design trends can quickly become overused and lose their impact, leading to pet peeves among graphic designers. [ more ]

Creative Bloq

Graphic design

The surprising history of the Abba logo

The evolution of Abba's iconic logo from its early stages to the recognizable ambigram symbol is a significant part of the band's branding and history. [ more ]

#wnba

www.eastbaytimes.com

Golden State Warriors

Golden State's WNBA expansion franchise to be known as the Valkyries

The new WNBA team affiliated with the Golden State Warriors is named the Golden State Valkyries, symbolizing power and unity. [ more ]

www.theguardian.com

Golden State Warriors

Bay Area's new WNBA team to be called Golden State Valkyries

The Bay Area's new WNBA team, the Golden State Valkyries, revealed their name and logo, symbolizing unity and strength, with a color scheme of Valkyrie purple. [ more ]

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#controversy

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Graphic design

Residents criticise Californian city's minimalist new logo

The new logo design of Visalia sparked controversy among residents due to its major simplification compared to the old intricate design. [ more ]

Creative Bloq

Graphic design

Why Portugal's controversial logo reversal is sad news for graphic design

Logo design controversies can stir up cultural and political debates, with reactions sometimes disproportionate to the actual design. [ more ]

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Washington Post

Graphic design

Senator will block RFK site bill unless team honors family of logo creator

Montana Sen. Steve Daines intends to block legislation until the Washington Commanders honor the family of the Native American who helped design the team's former logo. [ more ]

Logohistories

1 week ago

Graphic design

Triple stripes and trefoil

Adolf Dassler, the founder of Adidas, was a pioneer in perfecting sports footwear long before the conception of leisure wear and modern athletic science. [ more ]

#tiger-woods

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Graphic design

Tiger Woods is ready to ruin his new logo design

Tiger Woods plans to 'ruin' his Sun Day Red logo with each new championship win, symbolically modifying the design to reflect his evolving legacy. [ more ]

Creative Bloq

Graphic design

Tiger Woods turns his back on his old logo

Tiger Woods has launched his new brand Sun Day Red with a clever logo representing his major title wins.

Woods no longer wants the rights to his old 'TW' logo that he used during his partnership with Nike. [ more ]

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ianVisits

Marketing

From timeless to trendy: Exploring 80 brand histories at the Museum of Brands

The Museum of Brands showcases the evolution of brand logos over time, highlighting the changes in response to consumer needs and societal trends. [ more ]

Itsnicethat

Graphic design

Nejc Prah and Ansambel opt for eclecticism over consistency in identity for Center Rog

An eclectic approach is taken in using illustration and photography interchangeably to avoid stock imagery and represent the identity of Rog. [ more ]

#fan-reactions

Creative Bloq

Graphic design

Fans are torn over the radical new Arsenal Football club logo

Changes to sports logos can stir strong emotions among fans. [ more ]

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Graphic design

Possible new Superman logo divides fans

The Superman logo for James Gunn's upcoming movie may resemble the design from the Kingdom Come comics.

The potential new logo has sparked mixed reactions among fans. [ more ]

Creative Bloq

Graphic design

Does the new Disney Junior logo take simplification too far?

Disney has submitted an application to trademark a new Disney Junior logo.

Fans have concerns about the simplified design and the absence of Mickey's ears. [ more ]

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Graphic design

This Red Bull racetrack logo has an ingenious design detail

The Red Bull Ring logo cleverly incorporates the racetrack outline in the design. [ more ]

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Graphic design

Meghan Markle's handwritten logo is a regal delight

Meghan Markle's new brand American Riviera Orchard features her own calligraphy, reflecting her expertise from teaching calligraphy, book-binding, and gift-wrapping at a Paper Source store. [ more ]

#typography

www.creativebloq.com

Graphic design

Ryan Gosling is still traumatised by the Avatar logo design

Typography and logo design humor reaches new heights with Ryan Gosling reprising his SNL skit on Papyrus font for Avatar logo. [ more ]

Creative Bloq

Graphic design

'Seeing the responses has been really uplifting': How we made the Wonka movie typography

The bespoke typography used in the film Wonka has become a standout feature, designed to mimic the handwriting of Wonka's mother and align with the film's marketing materials.

Alexandria Vernon, the designer of the Wonka logo, was approached by a former colleague who thought her skills in crafted typography made her the perfect fit for the project. [ more ]

moretypography

sfist.com

Graphic design

New IKEA Food Hall Has Complaint From Illustrator Who Says Their Logo Blatantly Copied' His Work

SF illustrator claims IKEA-adjacent food court's logo is a rip-off of his own illustration. [ more ]

Creative Bloq

Graphic design

Behold, peoples' attempts to draw medical logos from memory

Walgreens, Advil, and CVS have the most identifiable logos in healthcare.

Tylenol is the most identifiable pain reliever among Baby Boomers and Gen X. [ more ]

#graphic-design

www.theguardian.com

Graphic design

These people are ignorant': the designer facing death threats for his Portugal government logo

Criticism over a new logo design for the Portuguese government has sparked a culture war and death threats for the graphic designer.

The new logo aimed for practicality in the digital age, but faced backlash from right-wing critics labeling it 'woke' and unpatriotic. [ more ]

Time Out London

Graphic design

Why is this London university's new logo so controversial?

People dislike Imperial College's new logo for being too simple.

Students created a petition against the new logo due to its unappealing design. [ more ]

moregraphic-design

The Verge

Graphic design

Disney Plus has a new Hulu-ified logo

The new Disney Plus logo features a teal background color hinting at the merger with Hulu.

The updated logo stands out from competitors' blue and black logos but loses some nostalgia and whimsy. [ more ]

Theregister

Graphic design

How would you sum up 10 years of Kubernetes?

CNCF seeks design for Kubernetes anniversary logo

Competition allows the use of generative AI tools [ more ]

The Mercury News

East Bay (California)

Pinole ditches city seal featuring Native American man in favor of newer design

The city of Pinole is retiring its old logo featuring a Native American man for a new design with natural elements.

The new city logo represents various aspects of Pinole's image, such as legacy, vision, peace, prosperity, beauty, and belonging to the Bay Area. [ more ]

english.elpais.com

Graphic design

AC/DC wasn't fair to the designer of the band's multimillion-dollar logo

Gerard Huerta designed AC/DC's iconic logo at 25.

The logo remains popular and lucrative but Huerta has never received compensation for its extensive use. [ more ]

Creative Bloq

Graphic design

The history of the Ghostbusters logo

The iconic Ghostbusters logo almost didn't exist but became a crucial marketing element.

Illustrator Michael Gross created the famous no ghosts icon that stood in for the film's name. [ more ]

Creative Bloq

Graphic design

New Superman logo has finally got me interested in superhero movies

Excitement over James Gunn's Superman reboot and logo design.

Nostalgic comic design influences the new Superman suit and logo. [ more ]

Creative Bloq

Graphic design

New band logo book explores music and design history

The book 'Logo Rhythm' explores over 90 band logos and their design process.

Includes contributions from designers and exclusive interviews with band members sharing insights. [ more ]

Creative Bloq

Graphic design

The UK government logo gets a subtle but clever update

The UK government website, gov.uk, has a new logo featuring a different crown design, the Tudor Crown preferred by King Charles III.

The new logo update is causing controversy due to concerns about costs and the need for rebranding during a cost of living crisis. [ more ]

#super-bowl

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Graphic design

Finally, an interesting Super Bowl logo

2025 Super Bowl logo is the first to be designed by a local artist.

The collaboration with the local artist brings a unique and meaningful design to the logo. [ more ]

Creative Bloq

Graphic design

The NFL Super Bowl logo conspiracy is so outlandish I almost hope it's true

The Super Bowl logo conspiracy theory suggests that the logo predicts which teams will play in the championship and even who will win.

Some fans believe that the color placement in the logo indicates the winning team. [ more ]

moresuper-bowl

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Music

Taylor Swift's new album logo design is drawing some hilarious comparisons

Taylor Swift's 11th album, The Tortured Poets Department, is set to release in April.

The album's logo has been described as being more corporate than poetic. [ more ]

Creative Bloq

Graphic design

These unused Google logos are pure chaos

The Google logo could have looked very different if the company had chosen one of the unused logo concepts.

Designer Ruth Kedar's initial designs were more playful and chaotic than the simple design that eventually became the iconic Google logo. [ more ]

Creative Bloq

Graphic design

Columbia Pictures' 100th anniversary logo is an instant classic

Sony has unveiled the logo for Columbia Pictures' 100th anniversary in a delightful animated short.

The logo showcases the 'Lady with the Torch' design, which has remained a symbol of acclaimed filmmaking for 100 years. [ more ]

Creative Bloq

Graphic design

The new Honda logo is yet another blast from the past

Honda has unveiled an updated 'H' logo for its new electric cars.

The new logo is a flatter, simpler version that is reminiscent of the brand's 1961 original. [ more ]

Creative Bloq

Graphic design

8 logo trends to watch in 2024

Logo designs in 2024 are expected to be more unconventional, incorporating hand-crafted, animated, multidimensional, audio, and interactive elements.

There will be a shift away from flat design towards a three-dimensional aesthetic, as well as a focus on heritage and craftsmanship. [ more ]

#whsmith

Creative Bloq

Graphic design

"It doesn't mean anything": The new WHSmith logo is terrible - and there's already a much better design out there

WHSmith faces backlash for new logo resembling NHS logo

Rebrand lacks clarity and fails to communicate a distinct message [ more ]

The Drum

Graphic design

WHSmith has 'no plans' to roll out controversial rebrand across all its stores

WHSmith has no plans to roll out its trial rebrand to its other stores after receiving online backlash.

The rebranded logo resembled the NHS logo and was criticized for its lack of aesthetic appeal. [ more ]

morewhsmith

Creative Bloq

Design

Herman Miller's brand refresh is a masterclass in timeless design

Herman Miller has unveiled a brand refresh featuring an expanded colour palette, evolved typography, and revised logo design.

The brand refresh reflects Herman Miller's commitment to human-centered design and maintaining a creative legacy. [ more ]

www.fastcompany.com

Graphic design

What do you get for America on her 250th birthday? A brand new logo

The America250 logo is meant to capture the feeling of a national anniversary celebration.

The new logo needed to be more inclusive and accessible than the previous design. [ more ]

Sitepoint

Design

7 Free AI Logo Generators to Get Started - SitePoint

Artificial intelligence logo generators can help businesses create unique brand identities.

These generators offer professional logo designs with customization options to suit branding needs. [ more ]

Creative Bloq

Graphic design

The new WHSmith logo is totally baffling

(Image credit: @andrew_bulman via X)

There's only a week left of 2023, but it seems we have a late contender for the worst logo of the year.

Creative Bloq

Design

Wait, the Skoda logo wasn't inspired by a bird?

The Skoda logo is celebrating its 100th anniversary next week and has remained relatively unchanged over the years.

The logo was inspired by a relief on the wall of Skoda's commercial director's office depicting a Native American man wearing a feather headdress. [ more ]

Creative Bloq

Design

The Alien movie logo could have looked very, very different

The Alien franchise has an iconic minimalist logo that could have looked completely different.

Designer Michael Doret created an alternate logo inspired by the Xenomorph design. [ more ]

#logo design

Creative Bloq

Graphic design

Nike asked Skiman to change its logo

Nike is sending cease-and-desist letters to Skiman LLC, a ski apparel brand in Colorado, over its logo's similarity to the Jordan Jumpman logo.

Skiman's founder plans to fight to defend his logo, which he says represents the freedom of skiing. [ more ]

Blueshirt Banter

New York Rangers

Rangers Unveil New Alternate Jersey

The Rangers will have a new alternate jersey option for the first time in close to a decade.

Critiques of the new jersey include the use of the same shield logo and the lack of color surrounding the collar area. [ more ]

morelogo design

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