X (previously Twitter) introduces revamped Communities feature for networking around specific topics with enhanced discovery and sorting options. [ more ]
X launches Stories on X delivering news summarized by Grok AI | TechCrunch
X, formerly Twitter, is incorporating Elon Musk's Grok AI chatbot to summarize personalized trending stories for Premium subscribers in the Explore section. [ more ]
Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.
X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.
Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows. [ more ]
X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant
Walmart joins other major advertisers in pulling spending from X, citing concerns about hate speech and finding other platforms more effective for reaching customers.
Elon Musk, CEO of X, went on a rant criticizing advertisers for pulling out, calling it 'blackmail' and telling them not to advertise. [ more ]
Judge Denies Elon Musk's Legal Bid To Stop California Law Over Social Media Moderation
Elon Musk's X, formerly known as Twitter, lost a bid to temporarily halt a California law demanding social media platforms share their terms of service and provide semiannual reports to the state government over how content is moderated.
Advertising on X right now might not be all bad - for some
Some advertisers are still willing to advertise on a platform dealing with ethical challenges due to lower ad prices and potential competitive advantage.
While major brands are leaving the platform, there is still an audience for advertising on X. [ more ]
Mark Cuban Challenges Elon Musk On Twitter Ad Efficacy - 'That's The Real World Today' - Meta Platforms (NASDAQ:META)
Mark Cuban questions the effectiveness of advertisements on social media platform X, formerly Twitter, and raises concerns about advertisers' results on the platform.
Elon Musk has implemented changes on X, such as sharing advertising revenue with creators, but advertisers are leaving the platform.
Cuban emphasizes that if ads on X were effective, businesses would tolerate hate speech, but the platform doesn't provide the same returns as other platforms. [ more ]
X loses Paris Hilton's 11:11 Media partnership in latest brand pull-out | TechCrunch
Paris Hilton's media company, 11:11 Media, is pulling out of its partnership with X (formerly Twitter) due to concerns about antisemitism and pro-Nazi content on the platform.
Numerous other high-profile brands, including Apple, Disney, and Warner Bros., have already paused or stopped their spending on X due to brand safety concerns.
Despite X's claims about having brand safety controls in place, a report showed that ads were running next to hateful content on the platform. [ more ]
Paris Hilton's Media Company Pulls Twitter Ads, One Month After Being Welcomed Into the 'X Family'
Paris Hilton's media company has suspended its advertising campaign with X (formerly Twitter) following a report by Media Matters on ads appearing alongside white nationalist content.
Several major advertisers, including Disney, Apple, and Comcast/NBCUniversal, have severed ties with X after the report.
X has responded by suing Media Matters for defamation. [ more ]