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When the history books are written, Rod Rosenstein might just be the most interesting figure of the Russia investigation—the beleaguered deputy attorney general whose memo in his first days on the job was used to justify the firing of James Comey.
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The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify customers for more personal and relevant engagement while continuing to maintain consumers’ privacy. This is especially true as the issues of trust and scale have recently been raised concerning first-party data companies, such as Facebook.
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