Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world." - Tor Myhren, Apple's VP of marketing communications.
The ad quickly became a rallying cry around the feeling that Big Tech has monopolized our analog lives. Seeing that message come straight from Apple was pretty shocking."
Steve Jobs was ostensibly a champion of design and artists. The public apology raises concerns about Apple's current creative direction and lack of innovation.
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