Unlike NFTs or the metaverse, AI has shown the ability to change the way we get things done, how we work and how we market. In 2023, it became clear when it comes to AI use in marketing, it's not a matter of if, but when, so it will be important to understand exactly how far marketers have progressed along their AI transformation journeys.
A recent SOCi survey revealed a remarkable 95% of the 300 marketers surveyed believe AI will transform the marketing landscape. However, 70% of marketers also expressed feeling overwhelmed by the rapid pace of AI development. This paradox has resulted in 'AI paralysis' within the industry.
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