Total advertising revenues hit $61.66 billion, with Google's largest segment, Search and other, growing 14% YoY to $46.16 billion. YouTube revenue climbed 21% YoY to $8.09 billion.
YouTube saw strong growth attributed to live sports investments, ad blocking crackdowns, and improvements in Shorts monetization, marking its strongest growth rate in two years.
Google is focusing on integrating generative AI into its services, including the Search Generative Experience (SGE), aiming to transform its core search capabilities.
CEO Sundar Pichai mentioned the 'Gemini era,' highlighting Google's strategic investment in AI to innovate in the dynamic search sector and beyond.
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