Capitalize on the AI opportunity by prioritizing business acumen, not just tech know-how. Avoid viewing AI as a universal solution. Vitaly Pecherskiy advises marketers to understand their problems first.
AI is influential but not a universal solution. Martin Brown emphasizes the need for good people, sensible business users, and use cases to effectively leverage AI.
Approach AI strategically. Vitaly Pecherskiy stresses understanding problems to assess AI effectiveness. Focus on solving business challenges efficiently.
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