BYD Europe plans to triple its market in Europe by 2025 with aggressive marketing strategies and partnerships with European dealerships. They are considering assembling most cars in the region.
Chinese EVs, including BYD models, are ahead technologically and competitively priced due to Chinese subsidies and production advantages. The European auto industry is concerned about the competition these vehicles bring, prompting actions like an anti-subsidy investigation by the EU Commission.
European auto industry leaders, such as Renault CEO Luca de Meo and Stellantis NV CEO Carlos Tavares, have voiced worries about the threat Chinese EV brands pose. The EU Commission has initiated an anti-subsidy investigation on Chinese battery electric vehicle imports.
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