Rebrand 'lead' to 'human' to reflect the true essence of who you are targeting.
A scoring model should focus on whether the individual is worth engaging with and how their actions shape outreach strategies.
Lead scoring should prioritize reaching out to individuals effectively rather than impressing with complexity.
A simple grading system based on ideal customer profile data can effectively identify valuable contacts for communication.
[
add
]
[
|
|
...
]