Social media criticized Tim Cook for the 'Crush!' ad showing instruments crushed by a hydraulic press, deeming it 'tone-deaf' and questioning tech's impact on creativity.
Actor Hugh Grant condemned the ad, attributing the destruction of creativity to Silicon Valley, while another user highlighted a departure from the legacy of Steve Jobs.
Critics expressed concerns over Apple's focus on AI powered by the M4 chip in the new iPad Pro, worrying about its impact on human creativity and comparing it to 'watching books burn.'
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