Essity-owned Libresse and AMV BBDO have disrupted the period care category by shifting the narrative with iconic campaigns like 'Bloodnormal' and 'Viva la Vulva', moving away from traditional imagery and promoting authenticity.
AMV BBDO's partnership with Essity for Tena showcases the effective use of humor in addressing sensitive topics like incontinence, successfully balancing a serious message with a comedic approach.
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