Visual branding works on a cognitive level, sonic assets deliver on a deeper emotional level. When they've been designed to work in harmony, these sensory dance partners leave a lasting impression that improves performance exponentially.
Sonic branding impacts consumer perception and recognition. Brands like McDonald's, Apple, AT&T, and Corona have incorporated distinctive audio cues that are as evocative and recognizable as their visual elements.
Despite skepticism, data shows that sonic branding enhances appeal, attribution, and purchase intent. Basic sonic branding for visual animations falls short in audio-only environments without true integration of sensory cues.
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