The goal was to create a brand that's 'as desirable as the leading national brands.'
By designing packaging that looks premium and keeping the price low, packaging can convey great value.
"Bettergoods" conveys the notion of better quality products, made with 'better for you' ingredients.
Unlike Walmart's simple Great Value brand, Bettergoods packaging features a mix of colors for a more premium look and appeals to a higher price point.
[
add
]
[
|
|
...
]