Digital's media-buying bonanza wrestles with an industry at crossroads
Briefly

David Cohen highlights opposing ideas in digital: traditional Hollywood vs. creator economy, generative AI vs. old workflows, personalization vs. privacy amid regulatory changes.
Thorny real-world politics impact NewFronts, with Google cookie delay and US scrutiny on TikTok; marketers grapple with shifting timelines' effect on budget allocation.
Read at Marketing Dive
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