Dr Martens is suing Temu for infringing its trademark by using brand names as keywords in ads. The case's significance lies in Temu's massive user base growth in Europe and the impact on online platforms' responsibilities under the Digital Services Act.
Using third-party trademarks in keyword advertising isn't automatically deemed infringement by Google unless it causes consumer confusion. UK courts mirror this stance, requiring a likelihood of confusion for trademark infringement to be proven.
#trademark-infringement #keyword-advertising #online-platforms #digital-services-act #consumer-protection
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