FAR, AAG to unify under Finance of America brand - HousingWire
Briefly

This is another key moment in our evolution and the result of ongoing collaboration among our teams to optimize our operational platform, FOA President Kristen Sieffert said.
We see this as the precursor to our plan to break the reverse mortgage adoption barrier and make home equity a core component of a modern retirement.
Since the integration of AAG into FAR in April last year, we've been focused on integrating our teams, our systems and our processes, and we've made great progress.
But the choice of the brand to unify under was also a consideration, since AAG particularly due to its longtime employment of spokesman Tom Selleck could have been a potential option.
Read at www.housingwire.com
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