First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies | AdExchanger
Briefly

Cookie deprecation was 'a really hot topic a year and a half or so ago,' said Mara Greenwald, SVP of commerce media at Night Market.
'If you're reliant on somebody else to give you information on your customer, that takes the power away from you,' said David MacDonald, managing director of Publicis Commerce.
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