Inside Quaker's 'iterative' approach to make its advertising work globally and locally

Inside Quaker's 'iterative' approach to make its advertising work globally and locally

Briefly

As a result, PepsiCo-owned Quaker is rolling out its first global brand positioning this year with ads debuting in Canada and Latin America first before expanding to other markets around the globe including the US.

Digidayhttps://digiday.com/marketing/inside-quakers-iterative-approach-to-make-its-advertising-work-globally-and-locally/

Quaker created numerous iterations for both regions to reflect the way that consumers in those various local markets use the product.

Digidayhttps://digiday.com/marketing/inside-quakers-iterative-approach-to-make-its-advertising-work-globally-and-locally/