Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Briefly

Netflix's ad-supported business has surged to 40 million users, with nearly half opting for ads plans, and a focus on new content and ad offerings at the upfront event.
New measurement partners are added for advertisers to analyze campaign impacts, while strategic partnerships with key platforms are set and plans for an in-house ad tech platform are in motion.
Read at Marketing Dive
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