Days after clearing the House, the Senate passed a $95 billion aid package, 80-19, with provisions impacting TikTok's ownership and potential ban from U.S. app stores.
Senator Schumer emphasizes urgency in approving the aid package to support allies like Ukraine, Israel, and Taiwan, along with addressing the TikTok-related measures promptly.
The bill allows TikTok a nine-month timeline to comply with ownership changes, signaling potential disruptions for businesses relying on the platform's current strategies.
Brands are advised to explore alternative strategies and data utilization as preparation for the possible impact on their marketing efforts if TikTok faces further restrictions or a ban.
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