The real difference with this product is that information and imagery about the product is pulled live by API. It turns product copy and basic creative from a product catalog into native ad formats that can serve across TripleLift's supply.
If every advertiser could pull the same catalog info via API - which they could - the same offering could be extended to vendors that work with brands across retailers and the open web.
The changing online landscape is making it harder for media companies to survive by serving ads alongside high-quality content. When that model fails, investors swoop in to acquire the media brand and use it to power SEO content farms or affiliate marketing businesses.
The publisher tested more than 700 websites offering home purchase or refinancing loans, of which more than 200 used the Meta Pixel to share some amount of user data with Facebook for targeted advertising purposes.
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