The figure is expected to rise by about 30% from 2020 to $12.32 billion this year, the report said. Ad spend on traditional media, most of which is TV, will rise 7.9% and account for 71.9% of all spend.
Digital platforms, which have historically drawn only a small chunk of political ad dollars, are expected to see a spike of 156% from 2020, with Meta Platforms and Google both expected to see strong growth.
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