What Accenture Song's behaviorial research tells us about brand loyalty and Web3 in 2023
Briefly

| By Antoinette Siu



Brands will have to become experts on their avid fans in 2023 to succeed.Consulting giant Accenture's marketing/branding/advertising arm Accenture Song's annual human behavior trends report, which will be released later this week, identifies the cultural shifts impacting brand loyalty, the workplace and decentralization technologies in the coming year.
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