What to Do Next When Your Brand Gets Surprise Earned Media
Briefly

The unexpected yet relatable choice by the group to lay low and grub on comfort food and more booze at a casual dining chain, versus the more expected option to continue at a swanky SF haunt, is pure gold for Applebee's.
Extracting both quick and long-lasting returns from these earned moments is truly realized through a curiosity mindset with structured testing and learning.
Read at Adweek
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