Why incorporating user-generated content on social media will increase sales
Briefly

One of the great things about UGC is that it's real and relatable- because when we see someone like us enjoying a product or having fun with it, it feels genuine, almost like a friend's recommendation rather than an ad shoved in our faces.
UGC encourages conversations and sharing between people because when customers post about your products, it can spark discussions among your friends and followers.
Read at London Business News | Londonlovesbusiness.com
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