How Publishers Can Boost Their Value On The Open Exchange - Without Cookies | AdExchanger
Briefly

No one, including Google, knows how the Privacy Sandbox is going to perform at scale. Early data suggests Sandbox performance is likely to be better than Safari and, at least initially, significantly lower than Chrome with 3PC enabled.
If not, a successful authentication strategy begins by demonstrating a value exchange with the user. Our approach is to create differentiated features between account types and showcase their benefits throughout the session.
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