Now, TTD is drawing a distinction between spammy content on the open web - which is getting distribution via the walled gardens - and 'the best of the open internet,' Green said, aka, the premium internet.
Green also noted a 'much wider understanding of bad ad-to-content ratios within walled gardens and the brand suitability risk of user-generated content.'
"The details of the Texas Attorney General's suit against Google and the approaching trial of the Department of Justice versus Google have shined a light on a few themes inside of Google," Green said.
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