A new Pew Research Center survey shows that 63% of adults believe local news providers are doing well financially, despite the significant challenges faced by legacy newspapers and alternative local press in recent years.
A senior researcher on the report highlighted that lack of attention to local news among some adults contributes to the positive perception of local news business health. However, individuals who closely follow the news, particularly college graduates, demonstrate greater awareness of the industry's financial challenges.
Television remains a popular source for local news, with 32% preference, but digital platforms (websites and social media) have surpassed it at 48%. The profitability of local commercial broadcast, supported by political advertising and retransmission fees, contributes to the perception of financial success for TV news.
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