Glass and a half of tears: VCCP's rules for those Cadbury ads that hit you in the feels

Glass and a half of tears: VCCP's rules for those Cadbury ads that hit you in the feels

Briefly

"I'm a cynical fucker, but this campaign gets me. How?"

The Drumhttps://www.thedrum.com/opinion/2024/01/05/glass-and-half-tears-vccp-s-rules-those-cadbury-ads-hit-you-the-feels

"Bollocks. It's chocolate, not mothertheresa.com"

The Drumhttps://www.thedrum.com/opinion/2024/01/05/glass-and-half-tears-vccp-s-rules-those-cadbury-ads-hit-you-the-feels

"They need to be truthful. No handy contrivances."

The Drumhttps://www.thedrum.com/opinion/2024/01/05/glass-and-half-tears-vccp-s-rules-those-cadbury-ads-hit-you-the-feels