Podcasts are at the center of cultural moments: Why advertisers and publishers need to tap into the medium in 2024

Podcasts are at the center of cultural moments: Why advertisers and publishers need to tap into the medium in 2024

Briefly

Spotify, for instance, saw a 967% week-over-week increase in Barbie-related podcast streams the week after the film's debut.

Digidayhttps://digiday.com/sponsored/podcasts-are-at-the-center-of-cultural-moments-why-advertisers-and-publishers-need-to-tap-into-the-medium-in-2024/

By recognizing that the space is a more intimate one - ripe for deeper connections - and that these listeners are highly engaged even during ad spots, delivering relevant, interesting messaging will be crucial.

Digidayhttps://digiday.com/sponsored/podcasts-are-at-the-center-of-cultural-moments-why-advertisers-and-publishers-need-to-tap-into-the-medium-in-2024/