Amazon is closing in on a deal to make it one of three partners with the NBA, giving Prime Video a mix of regular season and playoff games.
Amazon's influence on sports is growing rapidly, with deals with NFL, WNBA, NASCAR, and now potentially NBA, shaping the sports media landscape.
Amazon is investing in local TV through backing Diamond Sports Group's emergence from bankruptcy, aiming to make Prime Video the streaming home for Bally Sports networks.
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