The cornerstone of BMW's vision of the future is the Vision Neue Klasse, which, together with the Vision Neue Klasse X, present a design perspective that engages users with all their senses.
The subtle interplay of sound and fragrance allows visitors to see, hear, feel, taste, and smell the Neue Klasse, creating a multisensory experience.
The installation at Milan Design Week 2024 invites visitors to engage with the BMW Vision Neue Klasse using all their senses, stepping into BMW's new vision of the world.
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