I personally lean on Michael Karpov's hierarchy of metrics (for the business metric part) and Teresa Torres' OSTs (for the product goals and customer opportunities parts) because they both offer a great way to visualize why we believe our choices will have the desired impact.
In this article, we'll discuss just that and outline a concrete example for a "multi-aha" product. Companies often identify multiple aha moments for their users, either through multiple use-case products or sequential aha's.
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