"Very few organizations will outright refuse to do user research, but often, it gets pushed to a very low priority. Unfortunately, in an age of tight UX budgets, this may mean that user research gets ignored entirely."
"Whether I need to call it 'Customer feedback,' 'Future State Testing,' or a codeword like 'Project Scout,' I'm okay with it if it gets the team on board."
"The 'User' part of 'User Research' often led to confusion because these were two different user groups. For example, why were we immediately doing more user testing (with customers) after we had just done user testing (with employees)? Which users gave us which user insights, and how should we move forward with them?"
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