Why The Difference Between 'Creator' And 'Influencer' Matters To Brands
A new study argues that there is a distinction between 'influencers' and 'creators,' with creators being broader and more content-focused, while influencers focus on curating their image to sell brands. [ more ]
30 Under 30 Europe Media & Marketing 2024: How Creators, Founders And Writers Are Attracting Billions Of Followers And Millions In Revenue
Madeline Argy, a social media star, started her content creation journey from a TikTok video out of boredom and has now amassed over 7 million followers across platforms.
The 2024 Media & Marketing list features young individuals under 30 who are making significant impacts in their respective fields through innovative approaches and collaborations. [ more ]
Horizon's Blue Hour social shop partners with platform Key to launch talent management tool
The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications. [ more ]
Research Briefing: How top influencers stack up in terms of engagement
Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]
Lewis Hamilton and Ferrari is a branding mismatch made in heaven
Lewis Hamilton's move to Ferrari initially seemed incongruent due to his strong association with Mercedes, but the unexpected nature of the partnership can be its brilliance.
Perfect brand partnerships are not always obvious, and the real magic often lies in the unique and unexpected combinations that challenge traditional perceptions. [ more ]
Flight Studio, AI-intensive podcast media company, launched by serial entrepreneur from hit podcast - RAIN News
Steve Bartlett launched Flight Studio, aiming to disrupt the podcasting industry with innovative commercial offerings and global expansion.
Flight Studio's founding principals have strong backgrounds in media, sales, and brand partnerships, signifying a focus on creating valuable podcast brands. [ more ]
Can You Really Earn a Living from Blogging? - My Money Chronicles
Blogging takes time to become profitable, typically 1-2 years.
Bloggers can monetize through brand partnerships, advertising networks, affiliate links, premium content, consulting/coaching, and email marketing. [ more ]
Five Fits With: Ian Ginoza, Creative Director of OTW by Vans
Ian Ginoza has an extensive background in the skateboarding and clothing industries, working with major brands like Nike, Converse, Adidas, and Vans.
Ginoza's career path involved collaborations with renowned artists and designers in the industry, showcasing his expertise in brand partnerships and global marketing. [ more ]