Expansions in Creator Marketplace provide opportunities for brands and creators to collaborate on affiliate and creative marketing programs, enhancing campaign effectiveness, particularly in Reels. [ more ]
Influencers are changing how we buy - is your brand ready?
Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
Influencers sway consumers but authenticity loses some clout, study says
Trust in influencers is growing, but authenticity is becoming less important. Generative AI is impacting the influencer landscape with mixed consumer attitudes. [ more ]
Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective - Humanities and Social Sciences Communications
Employing the S-O-R framework to analyze consumer engagement in influencer marketing reveals how external stimuli, intrinsic motivations, and psychological factors influence consumer behavior. [ more ]
Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
Media Buying Briefing: Can TikTok's social impact program attract creators as it faces uncertainty?
TikTok launched the Change Makers Program to support creators and nonprofits focused on social impact, potentially boosting brand growth and engaging Gen Z. [ more ]
Users of TikTok should back up their content, urge followers to support them on other platforms, and cross-post content to stay connected with their audience. [ more ]
Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian'
Big oil companies like Shell use influencer marketing and emotional appeals to disguise environmental impacts, drawing parallels to tobacco advertising regulations. [ more ]
The rise of mobile internet in the 2010s changed advertising, leading to social media, influencer, and viral video ads, with a focus on global and socially conscious messaging. [ more ]
Horizon's Blue Hour social shop partners with platform Key to launch talent management tool
The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications. [ more ]
How To Make Money on Instagram in 2024 (9 Actionable Ways) - Shopify
Building a successful monetization strategy on Instagram doesn't necessarily depend on having a huge following but rather on leveraging unique content and audience engagement. [ more ]
Influencer agencies expand their consulting services as competition grows
The Socially Powerful agency launched consultancy services named Prime Influence to enhance enterprise brand and influencer marketing strategies. [ more ]
What is Brand Monitoring? Definition & Best Practices
Brand monitoring involves tracking brand mentions, hashtags, product names, industry terms, keywords, CEO mentions, and influencer mentions for insights and strategic decisions. [ more ]
X Will Require Ad Revenue Share Participants To Confirm Their ID
Participants in X's creator ad revenue share program must now submit a government-issued ID for verification by July, processed by a third-party partner Au10tix. [ more ]
Behind the Butter Board: How the Dairy Industry Took Over Your Feed
The butter renaissance in American cuisine was influenced by a viral TikTok trend, high-end restaurant menus, and the U.S. dairy industry's PR campaign. [ more ]
Influencer Marketing Gets An Upgrade: How AI Is Changing The Game
Influencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns. [ more ]
Research Briefing: How top influencers stack up in terms of engagement
Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]
Threads Adds a Video Player for Instagram Reels - Lindsey Gamble
Threads app enhances Instagram Reels viewing experience by updating video player within Threads, boosting Reels plays and influencer marketing opportunities. [ more ]
IZEA (NASDAQ: IZEA) Defied Critics And Naysayers As It Helped Pioneer Influencer Marketing In 2004 - Here's What It Sees Next In The Industry's Evolution - IZEA Worldwide (NASDAQ:IZEA)
Influencer marketing has evolved into a multi-billion-dollar industry with a projected CAGR of 31.78% over 2024-2029, shaping consumer behavior worldwide. [ more ]
SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By Chainwire
SeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects. [ more ]
impact.com Names Nikolai Lundstrm Brink as Country Manager Denmark
Impact.com appointed Nikolai Lundstrøm Brink as country manager for Denmark, focusing on growing the partnership marketing space in the region. [ more ]