'Dragging on for too long': Ad execs sound off on the beginning of the end of third-party cookies in Google's Chrome
Briefly

from Digiday4 months ago
Finally, Google is pulling the trigger on the phase-out of cookies... it's hard to imagine that Sandbox can be the future of a holistic approach towards programmatic advertising.
Digidayhttps://digiday.com/marketing/dragging-on-for-too-long-ad-execs-sound-off-on-the-beginning-of-the-end-of-third-party-cookies-in-googles-chrome/
The reality is that even if for some reason the depreciation schedule slows (again) it won't change the fact that advertisers are coming round to the idea that they can't be reliant on this type of data string to make sense.
Digidayhttps://digiday.com/marketing/dragging-on-for-too-long-ad-execs-sound-off-on-the-beginning-of-the-end-of-third-party-cookies-in-googles-chrome/
Famously, Google has been signaling the end of the cookie for (literally) years, yet, unbelievably, it looks like many in the digital advertising world will have been caught short in their preparations for the cull.
Digidayhttps://digiday.com/marketing/dragging-on-for-too-long-ad-execs-sound-off-on-the-beginning-of-the-end-of-third-party-cookies-in-googles-chrome/
Read at Digiday
#cookieless-chrom #digital-advertis #privaci #regul #consumer-attitud
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