#digital-advertis

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Digiday
4 months ago
EU data protection

'Dragging on for too long': Ad execs sound off on the beginning of the end of third-party cookies in Google's Chrome

Google is disabling third-party cookies for 1% of its Chrome users worldwide, affecting 32 million users.
Ad executives are divided on the impact of this change on digital advertising. [ more ]
Social Media Today
4 months ago
Privacy technologies

Google Implements First Stage in the Removal of Tracking Cookies

Google will begin testing tracking protection in Chrome on January 4th.
Google plans to phase out all cookie tracking by the end of 2024. [ more ]
Mashable India
4 months ago
Privacy technologies

Want To Stop Apps From Tracking You? Use This Feature On Your iPhone Right Now

Apple's App Tracking Transparency gives iPhone users control over which apps can track their online activities.
The tool has significantly impacted digital advertising and prompted shifts in business strategies. [ more ]
Adweek
4 months ago
Privacy technologies

Google Chrome's Cookie Phase-Out: What You Need to Know

Google is releasing a new browser feature called Tracking Protection that will cut off a site's access to third-party cookies.
The rollout of Tracking Protection will happen gradually in the second half of the year. [ more ]
TipRanks Financial
4 months ago
Privacy technologies

Integral Ad Science: A Strong Buy on Emerging Catalysts Fueling Growth and Revenue Surge - TipRanks.com

Wells Fargo maintains a Buy rating on Integral Ad Science with a price target of $27.00
The launch of Meta's live feed verification is projected to have a revenue impact of $350-500 million for Integral Ad Science [ more ]
Iapp
4 months ago
Marketing

How adtech DPOs are positioned to protect consumers' privacy and foster innovation

Marketing firms should rely on their company's data protection officer to navigate the changing business landscape of digital advertising.
Data protection officers can balance customer protection with innovation and compliance with privacy regulations. [ more ]
The Drum
4 months ago
Marketing

Top 5 predictions for DOOH in 2024

DOOH will become more mature and dynamic in 2024.
Omnichannel integration will play a crucial role in DOOH advertising. [ more ]
Benzinga
4 months ago
Marketing

LinkedIn's Advertising Boom: How It's Becoming the New Go-To Platform for Digital Marketers - Microsoft (NASDAQ:MSFT)

Microsoft Corp MSFT-owned LinkedIn has recently significantly advanced in the digital advertising market.
Exchangewire
4 months ago
Marketing tech

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com

Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising. [ more ]
AdExchanger
4 months ago
Marketing tech

Programmatic CTV Will Hit Puberty In 2024 | AdExchanger

Advertisers are increasingly treating connected TV (CTV) as a digital performance channel and demand for programmatic CTV is expected to continue growing.
Programmatic CTV offers a cost-effective way to target and attribute ads while maintaining scale, which is why more advertisers are turning to it. [ more ]
The Motley Fool
4 months ago
Tech industry

Better Tech Stock: Alphabet vs. Apple | The Motley Fool

The tech industry offers significant long-term gains for investors.
Alphabet has experienced strong growth in its digital ad business and is expanding in AI. [ more ]
The Motley Fool
4 months ago
Artificial intelligence

Is It Too Late to Buy Alphabet Stock? | The Motley Fool

Tech stocks surged in 2023, with the Nasdaq-100 Technology Sector index up 67% over the last 12 months.
Alphabet, with its dominance in multiple areas of tech and significant growth potential, is an attractive investment. [ more ]
The Motley Fool
4 months ago
Business intelligence

4 Reasons to Buy Alphabet Stock and 2 Reasons to Sell | The Motley Fool

Alphabet's core digital advertising business remains strong, with Google and YouTube attracting advertisers.
Alphabet is leveraging AI technology to improve user experience and advertisers' performance in the advertising business. [ more ]
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