According to a new report from Meta, created in partnership with Publicis Data Intelligence, and incorporating insight from over 1,000 consumers, the most influential factors are: video, social commerce and recommendations.The new, 14-page whitepaper, which you can download here, looks specifically at South East Asian market trends, though the findings are likely universal, with Meta working to identify the key elements that drive consumer action in the modern landscape.
#advertising #specifically #partnership #recommendations #digital-platforms #digitization #influencer-marketing
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