Why is there so much misinformation circulating online?Because, unfortunately, "it's a great business," says L. Gordon Crovitz, a longtime journalist, former publisher of The Wall Street Journal and co-founder of NewsGuard, speaking on this week's episode of AdExchanger Talks.NewsGuard estimates that large, well-known advertisers - the sort of advertisers that get very uptight about brand safety - are unintentionally funneling as much as $2.6 billion through programmatic pipes directly to misinformation websites every year.
#back #misinformation #wall-street-journal #conspiracy-theories #disinformation #weeks-episode #brand-safety #news-publishers
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