IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger
IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies. [ more ]
Media Buying Briefing: How influencer agencies are adapting to TikTok's SEO incentives
Influencers on TikTok are focusing on search content strategies due to a new monetization program, but need to balance brand safety and authenticity.
TikTok's rise as a search engine presents opportunities for agencies to tap into Gen Z's search habits and create authentic content for effective engagement. [ more ]
Advertisers can utilize 16 new brand safety and suitability categories on TikTok's Inventory Filters for precise alignment with suitable content. [ more ]
Equativ Names Seekr its Exclusive Brand Suitability Partner
Equativ has partnered with Seekr to offer brands greater reach and visibility into the suitability of content within its brand-safe environments.
Seekr's AI algorithms detect signals in online content that indicate brand suitability risk, including clickbait, unattributed assertions, hostility, subjectivity, and exaggeration. [ more ]
DoubleVerify Expands Assurance Partnership with Meta
Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments. [ more ]
The Brandtech Group Snatches Up Generative AI Ad Platform | AdExchanger
By Mar tech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.The Brandtech Group declined to disclose the financial terms of the deal.Pencil marks the 10th company The Brandtech Group acquired since it launched nearly eight years ago as You & Mr. Jones.
AI In Digital Advertising: From Black Box to Returning Control to Marketers | AdExchanger
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector.AI's role in digital advertising is much more established, but rapid advances increasingly deliver unexpected and transformative capabilities for digital marketers.
Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership
In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs.Viaplay ousts CEO after disappointing quarter Netflix-rival Viaplay has ousted its CEO following a dismal quarter for the company.
Search And Social Converge; The Long And Short Of It | AdExchanger
"Google" has become a verb that's synonymous with "search."But Google isn't the only place to go to find content and products.Google's own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de facto search engine.And both are responding to this trend in the only way ad-supported platforms know how: by introducing search ad formats.
Packaging Our Way To A Real Definition Of Premium Video | AdExchanger
For any product, the aspirational path to "premium" often requires packaging that befits its lofty ambitions.This holds true for TV as much as it does for high-end liquor.Once upon a time, a spirits maker crafted a clever bit of product packaging that drove the acceptance of its brand's newly articulated "super premium" positioning.
Advertisers and audiences refute the idea that podcasts are on the wane | MarTech
"The podcasting boom is over."We all know that, right?We know this because it's been reported everywhere.Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have published stories about podcasting's demise.Advertisers and audiences missed the memo and continue to flock to podcast programming.
Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data | AdExchanger
By Podcasting is still growing at a fast clip - two times faster than digital advertising overall.But it's in the midst of a slowdown, in part because programmatic podcast advertising technology is still in its infancy.The slump has led to a slew of layoffs and canceled podcasts from NPR, Spotify, iHeart Media, SiriusXM and Sony Music.
Generative AI's application to brand safety is said to speed up the process and be more accurate
* By Michael Bürgi
The use of generative AI across the media landscape seems to get more ubiquitous by the week.In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.
Meta's In-Feed Brand Suitability Tools Are Ready For Prime Time
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.On Thursday, Meta announced new AI-powered inventory filters for the Facebook and Instagram feeds so brands can control whether their ads appear above or below in-feed content based on their suitability preferences.
We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market.With a solid reputation built from working with industry leaders such as Vinted, Mediawire, and Agora, Yieldbird has a proven track record of delivering outstanding results for its clients.
Barometer And Audiohook Partner To Enable Brand Suitability and Contextual Targeting
Barometer, an AI company specializing in brand suitability and contextual targeting technology for digital audio, has announced a unique partnership with Audiohook, the industry's leading audio-centric DSP that provides marketers with unprecedented transparency and control of their advertising investments.
Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater tools for safety and suitability.
News podcasts and ad buyers have yet to see a presidential election year ad spend bump
News podcasts are experiencing declining or flat ad revenue compared to previous election years. Advertisers are increasingly avoiding news content due to brand suitability concerns and political polarization. [ more ]
X platform's brand safety score for advertisers hurt by error for almost 5 months
Social media platform X, formerly Twitter, corrects inaccurate brand safety score on DoubleVerify, highlighting the importance of third-party verification for advertisers. [ more ]
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms. [ more ]
The Global Alliance for Responsible Media (GARM) has a blunt approach to judging the brand safety or suitability of podcasts, only considering keywords and ignoring the tone or delicacy of the content.
AI content evaluation company Seekr has launched Align, a tool that rates the 'civility' of podcast discussions, assigning them a 'Civility Score' based on the severity and frequency of personal attacks. [ more ]
Contextual advertising is a sustainable and effective solution rooted in protecting consumer privacy and targeting based on context.
Advancements in machine learning and AI have enhanced contextual advertising by enabling precise sentiment analysis and improving brand safety. [ more ]
Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution
Organizations face challenges in safeguarding digital advertising reputation due to the complex nature of online marketing campaigns.
Brand safety policies and impression level verification trackers are crucial, but practical implementation and continuous auditing are essential for effective brand protection. [ more ]
X Announces Creator Targeting to Allow Advertisers to Run Ads with Select Creators - Lindsey Gamble
Creator Targeting allows advertisers to select specific creators for their ads, addressing brand safety concerns and aligning ads with relevant content.
Creator Targeting presents a new monetization opportunity for creators, with successful pilot programs showing high ad revenue potential. [ more ]
Seekr Introduces Align, A Brand Safety And Suitability Platform - Podcaster News
Seekr has released Seekr Align, a brand safety and suitability tool for podcast advertising.
Align has already evaluated over 8 million minutes of podcasts and has generated pre-order commitments from top brands worth over $100 million. [ more ]
Why advertisers aren't likely to step away from X before the Super Bowl
X (formerly Twitter) is still expected to remain the king of second screen viewing for this year's Super Bowl for consumers, agency execs say.
Agency execs recommend diversifying approaches and working across multiple platforms to reach shoppers wherever they are online during the Super Bowl. [ more ]
DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts
DoubleVerify expands its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts, enabling advertisers to validate the brand safety of their campaigns.
DoubleVerify leverages a combination of manual reviews and AI-driven tools to accurately classify YouTube Shorts videos across various categories and languages. [ more ]
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
GumGum and Playground won the Game-Changing Technology category at The Drum Awards for Digital Advertising.
GumGum's Verity platform achieved the Media Rating Council's content-level accreditation for contextual analysis, brand safety, and suitability. [ more ]
Google accused of placing ads on sanctioned web pages DW 11/29/2023
Google search ads have been appearing on compromising websites including pornography and piracy sites.
The study highlights the lack of transparency in Google's search ads business, raising concerns about brand safety and potential violations of US sanctions. [ more ]
Google's Search Partner network comes under fire in research underlining brand safety vulnerabilities
Marketers using Google's Search Partner network may have their ads appear next to brand-unsafe content.
The lack of transparency in the GSP network raises brand safety concerns for search advertisers.
Blue-chip brands and institutions including the European Commission and U.S. Treasury were observed on sanctioned Iranian and adult-themed websites through the GSP network. [ more ]
X loses Paris Hilton's 11:11 Media partnership in latest brand pull-out | TechCrunch
Paris Hilton's media company, 11:11 Media, is pulling out of its partnership with X (formerly Twitter) due to concerns about antisemitism and pro-Nazi content on the platform.
Numerous other high-profile brands, including Apple, Disney, and Warner Bros., have already paused or stopped their spending on X due to brand safety concerns.
Despite X's claims about having brand safety controls in place, a report showed that ads were running next to hateful content on the platform. [ more ]
Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies
Advertisers have questioned their commitment to Twitter (now known as X) due to concerns about brand safety, misinformation, and product rollouts under new leadership.
A number of brands have pulled out of advertising on X, and publishers have decreased their content on the platform as well.
IBM recently halted advertising on X after its ads appeared next to pro-Nazi posts. [ more ]
Brand safety, identity, the future: AdsWizz "State of Audio Technology 2023" - RAIN News
Audio adtech giant and SXM Media subsidiary AdsWizz has released a deep and detailed guide to technology tools in digital audio advertising, matched to advertiser expectations and future needs.The 2023 version follows earlier annual reports.It is a formidable whitepaper, casting a knowledge net over the industry punctuated by company-specific technologies, products, and solutions.
Solving The Creative Bottleneck In Data-Driven Advertising | AdExchanger
Will ChatGPT take all of our jobs or just make them easier?I'm optimistic.Even early use cases for AI and tools like ChatGPT have shown to improve our efficiency and quality of life - and the ad tech world holds several early AI success stories.AI is improving performance, enabling us to finally scale up hyper-segmentation, real-time experimentation and one-to-one feedback loops.
GumGum's Accredited Contextual Solution, Verity, Selected by MediaMath - ExchangeWire.com
GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath's demand-side platform (DSP) as the first MRC content-level accredited partner.Advertisers can now take a mindset-first approach across their programmatic campaigns within the MediaMath platform with GumGum Verity.
Is Your Streaming Ad Performance Being Manipulated? | AdExchanger
If there's a case to be made for Nielsen, it's the fact that it got every single agency and TV advertiser aligned on how to measure a TV campaign.In the good old days, Nielsen ensured there was order and harmony.As it relates to streaming TV, it's err... different.Nielsen got dethroned before it could even establish itself in the world of streaming TV.
It's Time To Defund Misinformation And Take A More Rational Approach To Brand Safety | AdExchanger
Why is there so much misinformation circulating online?Because, unfortunately, "it's a great business," says L. Gordon Crovitz, a longtime journalist, former publisher of The Wall Street Journal and co-founder of NewsGuard, speaking on this week's episode of AdExchanger Talks.NewsGuard estimates that large, well-known advertisers - the sort of advertisers that get very uptight about brand safety - are unintentionally funneling as much as $2.6 billion through programmatic pipes directly to misinformation websites every year.
What Marketers Expect From Linda Yaccarino as Twitter CEO
Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil."I have an unbelievable level of confidence in Linda's ability to turn Twitter around and save it from the clutches of the evil overlord who owns it," Lou Paskalis, chief strategy officer of Ad Fontes Media, told Adweek.
Twitter Has A New CEO - And It's NBCU's Linda Yaccarino (!); Netflix Nixes Its In-Person Upfront | AdExchanger
Linda Yaccarino, NBCU's (now former) chair of global advertising, is leaving the broadcasting giant to become Twitter's new CEO.Yaccarino has deep connections in the advertising industry and is a strong choice to revive Twitter's flagging ad business - assuming Musk stays out of her way, says Lou Paskalis, chief strategy officer at Ad Fontes Media, in conversion with .
Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
Pitching - and hopefully winning - new business represents the lifeblood of any agency, media or otherwise.We all know that churn in this business is a constant, so filling the new-business pipeline is essential to success and growth.But equally true is how truly grueling and unsatisfying the process is.
Meta Provides New Ad Placement Controls to Ensure Brand Safety
As it works to provide more tools to facilitate brand safety in ad placement, Meta has launched a new set of inventory filters for Facebook and Instagram Feeds , which will provide a simple way for brands to avoid unwanted association with potentially offensive, or otherwise undesirable content.The default Meta ads setting will show ads next to content that both adheres to Meta's Community Standards, and meets its monetization eligibility criteria.
IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace
Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace.APS is a suite of cloud services that helps publishers build, monetise, and grow their digital media business.
The use of "AI" in digital ad buying has moved up a few gears of late.Google is leading the charge with its Performance Max (Pmax) product.What is Pmax then?It is effectively a 'blind' performance-based media buy across Google's proprietary and third-party inventory - all powered by Google's algorithm.
Netflix Adding Media Quality Measurement Thanks to DoubleVerify Partnership
Netflix's ad tier just got an upgrade.Top line When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify would arrive in the first quarter of this year.Now, the streamer has delivered on that promise.Between the lines DoubleVerify initially partnered with Netflix at launch to help the streaming service verify the viewability and traffic validity of its ads as the service waded into ad-supported content for the first time.
Pricing for the Creator Economy Is All Over the Map
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares.U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence.But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform Later and influencer marketing platform Mavrck finds.
How AI chat search could disrupt online advertising
Almost every service we use on the internet is basically a platform for advertising, especially search engines.Advertisers pay to get their sites at the top of search results, have their businesses show up on digital maps or populate their products at the top of shopping carousel pages.The search engine companies are not only paid, but get data about what users want, which they can then turn around and use to sell more advertising.