Marketing

Marketing

Digital video ad spend to grow 16% in 2024, with social video and CTV seeing significant growth. UK watchdog investigates tech giants' AI relationships, EU scrutinizes Meta's ad tracking. [ more ]

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events. [ more ]

Companies are offering new products for ecommerce and omnichannel merchants with updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments. [ more ]

TikTok faces a possible ban in the US unless ByteDance sells the platform within a year. [ more ]

Dialectics defining digital industry: Hollywood vs. creator economy, AI vs. old workflows, balancing personalization & privacy amid regulatory changes. [ more ]

The complex ownership history and algorithmic impact have posed challenges for TikTok. [ more ]

TikTok faces challenges in the US judicial system and Chinese government due to potential ban and divestment requirement. [ more ]

Immigration officers have interrogated over 30 TikTok employees in the US, focusing on data privacy and Chinese connections. [ more ]

Climate change will significantly impact health messaging in the future. [ more ]

Alphabet's stock surged to all-time high on strong earnings, new buyback plan, and new dividend.

Alphabet's core businesses, including Google's advertising, subscriptions, platforms, and devices, are accelerating again. [ more ]

The potential ban on CapCut could have far-reaching consequences on the short form video ecosystem. [ more ]

58% of Americans believe China uses TikTok to shape U.S. public opinion.

There is significant support for banning TikTok in the U.S. [ more ]

The killing of popular TikTok personality Um Fahad in Baghdad raises concerns about online fame versus traditional beliefs and safety. [ more ]

Airbnb launches unique experiences collaborating with cultural icons to engage new audiences. [ more ]

AI is now a vital tool in the creative process, with high adoption rates among both creators and marketers in the industry. [ more ]

Advertising executives face backlash for praising TikTok after bill threatening ban or sale passed in Congress. [ more ]

YouTube stars like Bethany Mota transformed into influential celebrities in 2014, paving the way for creator-brand partnerships. [ more ]

TikTok's algorithm is being used for activism purposes, with users co-opting features like blue comments to highlight social issues. [ more ]

Elon Musk rebrands Twitter as X to create an 'everything app' with a focus on video content. [ more ]

Google's search advertising business traps advertisers, limiting alternatives and leading to opaque processes and high prices. [ more ]

Lawmakers show hypocrisy in addressing data surveillance concerns, focusing on TikTok while renewing surveillance laws like Section 702. [ more ]

Chaya Raichik targets LGBTQ+ educators, leading to resignations and firings. [ more ]

Influencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.

Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.

Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content. [ more ]

Amazon reported strong Q1 results with revenue of $143.31 billion, driven by cloud computing and Prime Video advertising, beating analysts' expectations. [ more ]

Updates on Instagram ranking and recommendations favor smaller creators by highlighting original content and removing reposted material. [ more ]

TikTok should not be banned in the US due to its social and economic importance. [ more ]

TikTok ban will harm small businesses, including Sparks of Joy Co. [ more ]