'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

Briefly

I think if you asked 90% of agencies what AI is, they couldn't tell you a straight answer. Each company has their own meaning.

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If you just sit and say AI is gonna happen to you, the inputs will be bad, the outputs will be shittier, and fraud is going to take over.

Digidayhttps://digiday.com/media-buying/theres-a-lack-of-trust-agency-execs-discuss-ai-cookie-burnout-and-inventory-issues-during-the-digiday-programmatic-marketing-summit/

We have a full-time job running our campaigns, running our programs and partnering with clients. To then also solve for AI, simply because we're the dynamic nerds who can talk about it is not a good enough reason for us to take it on.

Digidayhttps://digiday.com/media-buying/theres-a-lack-of-trust-agency-execs-discuss-ai-cookie-burnout-and-inventory-issues-during-the-digiday-programmatic-marketing-summit/

This is an R&D issue. Agencies are primarily funded for performance and procurement. So you have a fundamental problem in funding, actually training these models.

Digidayhttps://digiday.com/media-buying/theres-a-lack-of-trust-agency-execs-discuss-ai-cookie-burnout-and-inventory-issues-during-the-digiday-programmatic-marketing-summit/