Gen Z mostly doesn't care if influencers are actual humans, new study shows
Briefly

from Mashable ME2 weeks ago
27% indifferent, 37% more interested, and 37% distrustful of brands working with AI influencers. 46% of Gen Z more interested if brand uses AI influencer.
Mashable MEhttps://me.mashable.com/digital-culture/41341/gen-z-mostly-doesnt-care-if-influencers-are-actual-humans-new-study-shows
Gen Z values follower count more than influencer authenticity. Only 35% of Gen Z prioritize authenticity compared to other generations.
Mashable MEhttps://me.mashable.com/digital-culture/41341/gen-z-mostly-doesnt-care-if-influencers-are-actual-humans-new-study-shows
Read at Mashable ME
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