Mike Vecchione invented the ROAR last season, a standing bear pose celebration where a Hershey goal-scorer lets out an animalistic war cry after lighting the lamp.
Now, a year later, Hershey wants to 'Repeat The ROAR' in the 2024 Calder Cup playoffs.
The team unveiled the new mantra on Wednesday ahead of Game 1 of the Atlantic Division semifinals.
A cardboard cutout of a ROAR'ing Vecchione is set up along the wall of the store.
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