Because of an apparent error made by staff at ICE Mortgage Technology's Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country.
The incident could raise questions about the safeguarding of data, as well as the procedures and protocols in place, to purge data from terminated accounts.
In communications with clients reviewed by HousingWire, ICE staff acknowledged that the Monday email contained a branding mix up, but in the first 24 hours since deployment, few details have been provided about how it happened and what was being done to fix it.
#ice-mortgage-technology #crm-platform #data-safeguarding #communication-transparency #account-termination-protocols
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